Powered by Google Analytics, social media analytics, and a customizable ROI calculator, the Analytics and ROI marketing dashboard in myDigitalSherpa gives you the metrics you need to make knowledgeable decisions on what to do next, with whom, and when.
- All-in-one easy-to-access and understand marketing ROI metrics
- Track the top referring sites to your blog or website
- Determine which blog posts are garnering the most views
- Get a 6-month snapshot of your social performance to gauge fan growth
- Monitor the conversion of your traffic into new leads
ROI Calculator allows you to set the value of a lead and unique visitor, giving you the ability to determine the overall value of your marketing programs. With the dashboard, you can dissect your monthly traffic to determine who’s returning, who’s unique, and what content is driving conversions.