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Optos plc has the vision to be the retina company. We aim to be recognized as a leading provider of devices and solutions to eyecare professionals for improved patient care. Optos’ core devices produce ultra widefield, high resolution digital images (optomaps) of approximately 82% of the retina, something no other device is capable of doing in any one image.

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​Optos faces the unique challenge of providing content to customers and consumers that matches the company goal of educating and helping customers with devices that can help treat or prevent eye or non-eye issues at an early stage. DigitalSherpa and Optos have teamed up to help drive these targeted visitors to the Optos website to deliver a high-level of content to inform the visitor about any questions they may have. Optos is also using their social media networks to keep their fans and customers in the loop with all the latest breaking news and developments in the industry.


  • 300% increase in total web traffic in last 12 months
  • 1000% increase in Twitter followers and 400% increase in Facebook fans since program inception
  • Over 40% of all web traffic comes from organic search results


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