Why Video is a Powerful Social Media Marketing ToolIn a recent post about the updates to Facebook, we talked about how images tend to engage consumers more than text. A social media marketing tool that is even more effective at capturing the attention of your target audience is video. Did you know that approximately 80 percent of your online visitors will watch a video while only 20 percent will take the time to read content in its entirety? Video has the capability to deliver both valuable information and entertainment to your online visitors, which are the two key takeaways that your target audience is looking for.

Here are some ways that video can play an instrumental role in your social media marketing strategy:

It simplifies the content you are sharing.

If you are trying to explain how your product works and how it will benefit the consumer, sharing a video on your social media pages with a demonstration can be extremely effective at converting an online visitor to a customer. In fact, according to a Forrester Research study, sharing a video online is six times more effective at turning an online visitor into a buyer.

It increases your Google rankings.

One of the best ways to boost SEO is to post a video to your website. By uploading a video, your website is 50 times more likely to appear on the first page of a search engine results page.

It can be easily shared by others with their social networks.

Video offers you the opportunity to expand your online reach by making it easy for your target audience to share your content with their personal social networks. By posting video to your website, blog, and other social media sites, the content is not only more likely to be heard by your target audience than written text, but also increases the chances that others outside of your sphere of influence will receive the information as well.

Video is a great tool for leaving a lasting impression with your target audience about your brand. For more ways to use this powerful social media marketing tool, be sure to cheek out our post about Twitter’s new ‘Vine’ video app.


(Image via Digital Marketing HQ)

About Justin Fishaw

As Director of Marketing, I oversee branding & the inbound lead generation program at DigitalSherpa. My days are spent developing and implementing online marketing tactics and campaigns, writing and optimizing all website content, and developing partnerships in an effort to grow the business. In my free time, I enjoy running my clothing line, SMPLFD, and exploring the streets of Atlanta with my pup, Uncle Jesse.