As a small business owner, it’s your responsibility to make sure that people can learn more about what you have to offer on the Internet. Many of your customers may be connected to the Web, meaning it’s essential to establish a presence on it sooner rather than later. However, it takes some work to make sure that you show up in local search engine listings.

The Magic of Keywords

Keywords are essential to ensuring that your business pops up when people search for goods and services related to your company. For example, you want your small business to be listed at the top of search results for the word “stationery” if you sell pens, paper and office supplies.

This is where keywords come in – these are words that can be associated with your small business. Ideally, you should have keywords on everything from your homepage to your landing pages to help search engines pick up on your site.

The Importance of Local Listings

Websites ranging from Google to Facebook will list your local business – think of these sites as the “yellow pages” of the Internet. That being said, you’ll want to make sure that these directories have the correct information. Your phone number, physical address and website address should all be verified on these sites, which pop up frequently in search results.

Optimize Your Listings

In addition to double-checking the information on websites like Yelp and Facebook, you should try to further verify your business through media such as photos. For instance, posting pictures of your storefront or your logo to your Facebook business page can help you optimize your listing.

As an added bonus, adding media to your business pages can let people know that they’re active. People may feel more comfortable using these sites as a way to communicate with your small business via Internet.

Listings can be a challenge for any small business trying to create a splash on the Web. However, the right keywords and information can make all of the difference when it comes to optimization. Using the Internet and its resources can help any small business owner enhance his or her marketing strategy.

For more information on small business listings, we encourage to download our complimentary ebook, Increasing Traffic & Driving New Leads through Business Listings. Enjoy! 

(Image via Flickr)

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About Sarah Mincher

Sarah Mincher is the Content Marketing Manager and (more importantly) the resident Grumpy Cat authority at DigitalSherpa. Sarah graduated from Kennesaw State University with a degree in Political Science and International Affairs in 2011. In her free time, Sarah enjoys riding her horse, reading and googling Ryan Gosling.