Attending a social media conference is a great way to take your marketing strategy up a notch and stay on top of the latest trends and techniques for using social networking to reach your audience. If you’re considering adding a social media conference to you “to do” list, I recommend you check out our list […]

best social media marketing conferences

As a small business owner, it’s your responsibility to make sure that people can learn more about what you have to offer on the Internet. Many of your customers may be connected to the Web, meaning it’s essential to establish a presence on it sooner rather than later. However, it takes some work to make […]

business listings

Here are DigitalSherpa, we love to showcase other talented writers through guest blogs. This is the first of a series on Guest Blogging brought to you by James McAllister, an Online Content Creator at Make it Cheaper. Enjoy!  How to identify a good quality blog for guest posting There are many uncertainties surrounding Google’s stance on […]

guest blogging 101

There is nothing new about social media. In fact, social networking has been around for nearly 2 decades with early predecessors like SixDegrees in the mid 90s and MySpace in the early 2000s. With nearly 280 million internet users in the US, it’s no wonder that so many people have been sucked into the social […]

social media strategy

With so much content floating around on the web, how are you going to get people to read your blog posts? Truth be told, when it really comes down to it, it doesn’t matter how good your content is or how well designed your blog is if you have a poorly written headline. All too […]

catchy blog headlines

There are many ways that you can use social media as a relationship building tool, and perhaps one of the most effective ways that you can accomplish this is by offering online customer service. Twitter is a social media platform that many businesses have successfully used as a channel for online customer service. Take Whole […]

Twitter Customer Service

Twitter is known for being a website full of short bursts of information, which can make it tricky for advertisers to get their message across. Marketers in particular are limited to 140 characters, which means every update needs to pack a punch. Although the social network requires a bit of work, it can be worth […]

twitter advertising

LinkedIn is one of the best resources that you have to promote your business to the professional world. It’s likely that you’ve already created a personal profile for yourself on this social media site, but are you also using your personal account to market your business? Yes, people like to deal with people, so it’s still […]

linkedin company page

Whether you’re browsing through your social media newsfeed, attending a work conference, or watching reality TV, it’s impossible to miss the use of hashtags. As a marketer, you simply can’t afford to not take advantage of the hashtag as it has the potential to significantly expand the reach of your content, create awareness of your […]


So you’ve started a business blog. Sure, that’s impressive, but only if you update it regularly with high quality content that offers value to your audience. As of 2012, 62 percent of businesses had a blog, and you can only imagine that this percentage has grown as more consumers are turning to the internet to […]

how often should you blog