outsource writingAs a busy entrepreneur, it may be ideal for you to outsource writing, but how do you find the right people for the job? While the decision to outsource writing can save you time, it can backfire if you don’t recruit reliable individuals. Here are five qualities to look for in a content marketing agency that provides writing services.

  1. Testimonials

Does the company have any proof that it has the ability to serve your small business’ needs? A professional agency should be ready and willing to share case studies and testimonials with you to exhibit its writing skills. Ask for reviews prior to signing any contracts.

  1. Timeliness

As you begin to communicate with a company to outsource writing, be mindful of your contacts’ responsiveness. How long does it take for them to get back to you via email? Do they return your phone calls? This could be an indication of how efficient the agency is as a whole.

  1. Industry Experience

You may want to take a look at how much experience the company has in your industry before you agree to a deal. An agency that has a track record of working with similar small businesses may work more efficiently with you. Less time will be spent on educating the company on the basics of your industry.

  1. Versatility

What types of content does the company offer? If you plan on using one agency to outsource all of your writing, you may want to verify that it can handle everything from blog posts to white papers. This will eliminate the need to search for additional help in the future.

  1. Marketing Experience

A good content marketing agency is a well-rounded one. This means that it is not only efficient when it comes to writing, but analytics and SEO as well. The company you hire should be ready to help you produce and optimize your writing. Additionally, it must always be prepared to help you achieve your marketing goals, whether you want to drive leads or grow awareness of your small business.

As you look to outsource writing to free up your schedule, keep your business’ priorities in mind. Doing so will help you narrow down your options and find an agency that is ready to exceed your expectations.






Free ebook: content marketing and social media marketing explained



About Sarah Mincher


Sarah Mincher is the Content Marketing Manager and (more importantly) the resident Grumpy Cat authority at DigitalSherpa. Sarah graduated from Kennesaw State University with a degree in Political Science and International Affairs in 2011. In her free time, Sarah enjoys riding her horse, reading and googling Ryan Gosling.