Local business listings have come a long way since the days of the yellow book. While you could still look up a company in one of these old fashioned resources, local business listings have become more prominent on the Internet. That being said, it’s critical to make sure that your company is front and center in search results.
But what exactly are online local business listings, and how do they tie into your overall marketing strategy?
A Brief Overview
The best way to begin to describe local business listings is to consider the thousands of directories on the Internet. You could be listed in one of these directories, but it won’t matter if you don’t stand out among the hundreds of others that are mentioned. Furthermore, it won’t make a difference if your information isn’t accurate.
In order to qualify for directories such as Google Plus and Yelp, you need to have a business name, local phone number, physical street address and the ability to meet with customers face-to-face. From here, you can list your company in these resources and begin to strategize ways to boost your actual listing.
Beginning the Claiming Process
Once you have identified an online directory you want to use, you will need to begin a claiming process to host your business information. The directory may ask you to verify that your company doesn’t already exist in its index, as well as the accuracy of your contact information. Keep in mind that it may take an extended period of time for your business information to be integrated into the directory.
Identifying Best Practices
Over time, you’ll want to ensure that your contact information stays up-to-date within online directories. This will make sure that consumers have access to your small business, regardless of where it’s located.
Additionally, you should make it a point to keep your company website up-to-date. Your marketing strategy will likely involve directing customers to your website for everything they need – in some cases, this may be your phone number or address.
While it can be time-consuming to provide your information to local business directories, doing so can be rewarding for your company. In the end, you’ll make it easier to drive traffic to your business, increase sales and boost your overall bottom line. For a more comprehensive view of local business listings, read our complimentary ebook, The Importance of Business Directories on Local Search.