content curationIf you’re a small business owner, there’s a good chance that you’re constantly keeping your blog relevant with the latest industry information. Whether you do it out of passion or necessity, you probably seek out industry related news and insight to position yourself as an expert in your line of work.

But what happens when you stumble upon valuable, helpful information that hits all of the right notes? You know it appeals to you, and it would certainly appeal to your target audience – how do you reach the masses?

This is the definition of content curation – spreading the word and sharing content that can be associated with your small business. There’s nothing wrong with sharing insight from outside of your company, and content curation can even bring several benefits.

Why Should I Start Sharing?

As you look to grow your reputation as a small business owner and raise awareness of your business, content curation can help. When you share the insightful pieces of content, you increase your value as a resource. Whether you’re tweeting out a link or posting it to your Facebook page, you’re giving people a reason to seek you out again for advice in the future.

Curation is an efficient way to transform yourself into an industry leader. Furthermore, it shows your target audience that you’re knowledgeable on your industry, which can heighten your credibility.

How Do I Start Curating?

Content curation can be as simple as retweeting a link to an article you read over your morning coffee. However, there are a few ground rules you need to recognize.

First, you don’t want to be accused of plagiarism, which means you should give credit where credit is due. Source all of the information you are sharing with your readers.

Secondly, do not copy and paste entire pieces of content onto your own website or blog. This may cause confusion to the reader and appear as if you are attempting to use the content without the creator’s permission.

As you look to make content curation a large part of your marketing strategy, consider the time and effort that goes into it. You may want to designate content curation to a specific employee, or set aside time in your daily schedule to focus on the initiative. In the end, you’ll see more ROI from your work. For more information on content curation, read our complimentary ebook. How to Win At Content Marketing Without Writing Yourself!

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About Sarah Mincher

Sarah Mincher is the Content Marketing Manager and (more importantly) the resident Grumpy Cat authority at DigitalSherpa. Sarah graduated from Kennesaw State University with a degree in Political Science and International Affairs in 2011. In her free time, Sarah enjoys riding her horse, reading and googling Ryan Gosling.