Blogs are just for those that are interested in finding a new recipe or learning about the latest interior design trends, right? While there are a number of blogs on the web that are centered around those two topics, there are so many more reasons why people choose to read a blog.

Did you know that 39 percent of internet users (approximately 57 million American adults) read blogs regularly? As a property manager or owner of a multifamily property, that statistic alone should tell you that there is an audience that would read your blog. But establishing and maintaining a blog for your apartment community can do so much more for you property than just delivering intriguing content to your readers.

Here are several ways that your apartment community can benefit from having a blog:

Blogs are very appealing to search engines.

We all know that search engines give preference to fresh, high quality content, and regularly publishing blog posts is a great strategy to climb in search rankings. Making your way to the top of SERPs for relevant keywords should be a priority, especially if you are targeting Millennials as 69 percent of this demographic use the internet as their primary source for apartment hunting.

A blog can position your apartment community as the “best of the best.”

One of the biggest driving factors that causes a business (or in this case, an apartment community) to start a blog is to position themselves as an industry authority. Take a moment to browse your competition on the internet and see if those properties have blogs. You’ll probably find that many of them do, which may make your property less credible and technologically advanced in renters’ eyes if you don’t have one.

You can use your blog to highlight exciting events happening at your property and surrounding community.

Blogs are how many of us get our news these days. With this in mind, using your blog to promote upcoming resident activities (pool party, wine and cheese gathering, poker night, etc) is an excellent way to keep your residents informed about exciting happenings specifically related to your property. It’s also a great way to share relevant news happening within close proximity to your property, such as an upcoming festival, concert, or new restaurant opening up. If you share this type of information frequently with residents, they will be enticed to share your blog posts on social media, giving your property increased online exposure.

A blog is another form of communication between you and your residents.

Are there certain issues that residents are regularly coming with? Examples could include how to deal with a difficult neighbor or strategies to save on utility payments. These are topics that a number of residents would find appealing, and taking the time to blog about these topics is a great way to open the communication channel up between the property manager and residents. Addressing these topics can also help you rank for relevant keywords and drive more traffic to your website.

If you’re now convinced that starting a blog for your apartment community would be a wise decision, please download our free ebook that will walk you through the essential steps to get started and important considerations to be most effective with your blogging efforts.

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About Lindsay Lanier

Lindsay Lanier is an Atlanta based blogger that has been writing content for DigitalSherpa since 2011. She is a graduate of Elon University where she majored in Business Administration with a concentration in International Business. In her free time, Lindsay can usually be found pushing a double jogging stroller with her two young children through the park or playing catch with her rambunctious yellow lab.