If you want to mix up your content strategy, why not consider incorporating video content? In the past, the idea of creating a marketing video was often an expensive endeavor. However, with resources such as Instagram Video and Vine, brief, high quality videos can now easily be shot from your smartphone for free. For those […]

video marketing statistics

Regardless of the size of your business or the number of social media channels that you use, social media management can be difficult to juggle. And if you’re like most business owners, keeping your social media strategy organized is the biggest challenge. Between running social media promotions, creating and scheduling engaging content for various social […]

social media management

Well, folks. No surprise here. Google has changed its search engine algorithm yet again, and this time its to give preference to mobile friendly web design. The change to the algorithm is effective today (April 21st) and will factor in the following criteria when ranking your website: Has your overall website design been optimized for […]

google mobile update

As a business owner, you’re already pressed for time, so how in the world are you expected to add blogging to your “to do” list? It can be easy to become frustrated when taking a look at your competitor’s blog and seeing a new post published daily. I’m going to let you in on a […]

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Attending a social media conference is a great way to take your marketing strategy up a notch and stay on top of the latest trends and techniques for using social networking to reach your audience. If you’re considering adding a social media conference to you “to do” list, I recommend you check out our list […]

best social media marketing conferences

There is nothing new about social media. In fact, social networking has been around for nearly 2 decades with early predecessors like SixDegrees in the mid 90s and MySpace in the early 2000s. With nearly 280 million internet users in the US, it’s no wonder that so many people have been sucked into the social […]

social media strategy

With so much content floating around on the web, how are you going to get people to read your blog posts? Truth be told, when it really comes down to it, it doesn’t matter how good your content is or how well designed your blog is if you have a poorly written headline. All too […]

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There are many ways that you can use social media as a relationship building tool, and perhaps one of the most effective ways that you can accomplish this is by offering online customer service. Twitter is a social media platform that many businesses have successfully used as a channel for online customer service. Take Whole […]

Twitter Customer Service

LinkedIn is one of the best resources that you have to promote your business to the professional world. It’s likely that you’ve already created a personal profile for yourself on this social media site, but are you also using your personal account to market your business? Yes, people like to deal with people, so it’s still […]

linkedin company page

Whether you’re browsing through your social media newsfeed, attending a work conference, or watching reality TV, it’s impossible to miss the use of hashtags. As a marketer, you simply can’t afford to not take advantage of the hashtag as it has the potential to significantly expand the reach of your content, create awareness of your […]

hashtag