Have you been tossing around the idea of launching your apartment community on social media, but just haven’t gotten around to it yet? Considering that 74 percent of online adults use social media, having a presence on popular social networking sites such as Facebook and Twitter can be a very effective way to create awareness for your property and stay connected with your residents.

It’s even more critical that your apartment community has an active social media presence if your goal is to attract Millennials. What makes marketing to Millennials different than other demographics is that they want to be part of the conversation, not simply marketed to. With this in mind, social media is the perfect marketing approach to take.

If you need further convincing that social media is right for marketing your multifamily property, here are 5 ways that being active on sites such as Facebook, Twitter, and Instagram can deliver real value:

1. Connects your community.

Aside from wanting to be a part of the conversation, Millennials desire a sense of community. By creating a social media page specifically for your multifamily property, you are establishing a forum where residents can easily interact with one another online. This is ideal in situations where residents have busy on-the-go schedules, but still want that neighborly connection. Social media provides a great space where residents can ask each other for recommendations for good local restaurants, the best dry cleaners in the area, where to go to the dentist, etc. The feeling of connectedness that social media can bring to your community can play an important role in helping you to maintain residents.

2. Offers a great forum for sharing news with existing and prospective residents.

If you want to promote your apartment community as one that is extremely active with several resident events scheduled throughout the year, having a public social media profile for your property is one of the best ways to accomplish this. By doing this, both existing and prospective residents can have an idea of the events scheduled at your property, which can make living there more exciting and desirable.

You can also use social media to create a page that is restricted to just your residents (for example, a private Facebook group). This could be ideal for sending important property related reminders to residents instead of resorting to email or paper reminders.

3. Demonstrates that you are up-to-date with the times.

Today’s renters are used to technology playing a role in their lives and prefer to use it to communicate. By having an active social media presence, you are demonstrating to existing and prospective residents that you understand this and the changing needs of today’s renter.

4. Allows your existing residents to become ambassadors for your apartment community.

Your goal should be to give your residents a reason to want to show off where they live. By using social media to promote exciting resident events that your community is hosting or share pictures of the new energy efficient appliances that you’ve recently updated your apartments with, you are enticing your residents to talk about your community on social media. By doing so, they essentially will become ambassadors for your apartment community, which will drive traffic to your property.

5. Increases your ranking in search engines.

Todays renters are using search engines like Google to find their ideal apartment communities. By having an active social media presence for your apartment community, you are helping your property to climb in ┬ásearch results. This is especially true if you are earning a lot of shares of your content. For the best results, you’ll want to be sure to optimize your social media profiles for relevant keywords and naturally incorporating the name of your property.

These are just a few of the ways that your apartment community can realize actual value from social media marketing. With so many prospective renters turning to the internet and social media, you can’t afford for your property to not be active on these social networking sites.

If you are feeling a little overwhelmed at the prospect of launching your apartment community on social media, put yourself at ease and watch our Social Media Made Simple webinar. You’ll hear from guest expert Sarah Zeldman and learn her simple 3-step formula for successfully establishing and maintaining a social media presence.

Free ebook: content marketing and social media marketing explained

About Lindsay Lanier

Lindsay Lanier is an Atlanta based blogger that has been writing content for DigitalSherpa since 2011. She is a graduate of Elon University where she majored in Business Administration with a concentration in International Business. In her free time, Lindsay can usually be found pushing a double jogging stroller with her two young children through the park or playing catch with her rambunctious yellow lab.