When you hire a social media company for your small business, you may assume that you can just kick back, relax and allow the professionals to handle the matter. While some of this may be true, it’s worth educating yourself on what to expect when you start to use social media. Utilizing websites like Twitter and Facebook for business can come with its fair share of surprises along the way. Here are four facts you can familiarize yourself with now to lessen the shock.

  1. Not everyone is going to like your business.

Not everyone may like you as an entrepreneur, either. Social networks have critics lurking around every corner, and the Internet gives them an opportunity to voice opinions with little repercussions. That being said, try not to take your online conversations too personally.

  1. It requires attention.

Even if you don’t pay attention to sites like Facebook or Twitter on your spare time, your business will require it once you have a social media presence. People – specifically, potential customers – will be looking to connect with you on these sites. Don’t let these opportunities slip away from you.

  1. Presentation does matter.

You might not care about your daily attire, but the look and feel of your social networking profiles deserve a bit of attention. The colors, photos and designs will shape the user experience as a whole. Furthermore, it will keep customers coming back to your page, which is what you want on any social networking platform.

  1. It’s intimate.

Think of the celebrities and industry leaders who use social networking as a tool to intimately connect with their followers. You will have the opportunity to do the same with you customer base, so it’s important to be prepared. Consumers will be looking for everything from company information to product insight from you via social media. Are you ready to establish relationships with customers on the Web?

A professional social media company will be able to handle the inner workings of these platforms for you a majority of the time. However, it doesn’t hurt to know what you’re getting yourself (and your small business) into before you begin. In the end, you’ll feel more comfortable with using these websites if you choose to do so in the future.

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About Sarah Mincher

Sarah Mincher is the Content Marketing Manager and (more importantly) the resident Grumpy Cat authority at DigitalSherpa. Sarah graduated from Kennesaw State University with a degree in Political Science and International Affairs in 2011. In her free time, Sarah enjoys riding her horse, reading and googling Ryan Gosling.